- Why Analyze Future India
- Why Market Research
- Advertising Research
- Promotion Research
- Brand Research
- Media Research
- Industrial Research
- Corporate and Employee Research

Why Analyze Future India

- Lower Cost
- Create Strategic Advantage
- Faster Turnaround Time
- Move to Variable Costs

Get the advantage of working with a full fledged research agency for any of your Market Research back-office requirements.

Research companies involved in data processing & analysis in the developed nations are now faced with tougher challenges. Competition is fiercer than it has ever been, and mounting expenses are constantly eating away the profit margins. This has made many companies rethink their strategies. Large organizations have led the way, and are exploring innovative ways to cut costs yet improve quality by outsourcing their data processing and analysis.

AFI is a frontrunner in this field and has a full-fledged data processing and analysis division, which can handle the most complex datasets yet produce clear, easily understandable results. We are also well known for our commitment to excellence and our dedication to providing our clients with high quality results at very reasonable and competitive prices.

Outsourced Data Analysis Solutions from AFI offer True Value to companies in all areas of data management and analysis through superior quality and by freeing up resources. AFI empowers organizations to complete their data analysis projects quickly than ever before. We enable you to satisfy even the most aggressive deadlines without compromising on any aspects of Quality and yet the Cost would be the most economical.

AFI understands the needs and requirements of its customers and pro-actively deploys people, infrastructure and all other support solutions to keep the customer satisfied in all situations.

The advantages of being with AFI:

- People possess advanced statistical & analytical Knowledge
- Proficiency in key Statistical tools- SPSS, WinCross, Quantum etc
- Capability to handle data from disparate sources and platforms
- Dedicated and focused teams to deliver high quality results
- Innovative and customized sourcing options
- Expertise in dealing with large scale data files
- Experience across Research Processes and Products
- Intelligent Analytic Processes to meet Business Objectives
- Ability to set-up, manage and shorten processes
- Customized and economical commercial arrangements
- Customized Analytic Process offerings

Why Market Research

It is usually said that if marketing would be a train, then market research would be the locomotive. In other words, market research should ideally be the starting point of any marketing exercise. Conducting any marketing exercise - be it related to pricing, promotion or distribution of a product or service, without researching the potential market is as sensible as setting out to sell sand in the Sahara Desert.

Market research provides the answers to all the questions that generally occupy the minds of marketers, at every stage of the marketing process.

- Will there be a demand for my product or service ?
- What should be the ideal price of my offering - one that ensures that I earn the maximum profit ?
- Should I place my product only in urban markets or distribute even in the rural areas ?
- What should be the preferable media to promote my offering ?
- Would it be better if I replaced the pale green packets with bright yellow ones ?
- Is the fourfold growth in my sales figures a consequence of our latest television commercial ?
- How satisfied are our customers with the after sales services we provide ?
- What image comes to the minds of consumers when the hear our company's name ?

It's really crucial to understand your target market before undertaking any marketing exercise, unless you don't mind risking your hard-earned money and precious time on activities that might not get you the results you want.

Simply put, ignoring market research before marketing is synonymous with firing a shot in a pitch dark room, and still hoping that the bullet hits the bullseye.

Advertising Research

Advertising research derives its importance from the fact that today, a huge chunk of any organisation's marketing expenditure is spent on advertising. Where a good advertisement can do wonders to an organisation's topline, a bad one can tarnish its image for several years to come.

The advent of globalisation has actually left only nominal significance for national boundaries. The incorporation of practices and beliefs typical to foreign cultures has taken place at a rather fast pace. Our preference for cholle-bhature and idli-dosas has been subtly replaced by that for burgers and pizzas, thanks to the McDonaldisation of India. All this has posed a great challenge for advertisers, and this is precisely where Advertising Research comes in handy.

Promotion Research

Promotion has been defined by many marketers as the most significant of the four Ps of marketing. A marketer may create a great product, price it reasonably enough and place it in outlets all over the country, but unless he has promoted it well, or in other words, created an awareness about all that he has done, the consumer would not even ask for it.

Promotion refers to all the non-advertising activities carried out to build awareness or a favourable image about a product or a service. Typically, promotions include exhibitions, trade fairs, contests and road shows. Promotion Research helps an organisation foresee the outcome of all such activities it wishes to undertake.

Brand Research

Usage and Attitude Studies 
Brands today are operating in an extremely dynamic market. As the marketplace changes, you need to evaluate your brand's position compared to the competition. The best way to accomplish this is by periodically tracking your competitive advantage on the relevant brand health parameters and customer perceptions.

Also, in order to break from the clutter, one needs to identify one or more characteristics that set your product or brand apart from competitors. This helps in establishing a strong position in the minds of customers.

Additionally, understanding the attitudes of your consumers and their usage patterns is crucial to virtually every decision you make. Understanding why consumers choose one brand over another is vital to success in this ever-evolving marketplace. This level of understanding provides an extremely effective tool for identifying and targeting potential customers.

We at AFI design usage and attitudes (U&A) studies that provide quintessential information to lay the foundation for successful strategic marketing. In addition to assessing U&A patterns for the category, our studies often serve as useful benchmark tools, allowing you to measure your performance across all the parameters important to the category, and target specific areas to track over time.

Name Tests
What's the most appropriate name for a product ? What does a name connote to a consumer ? Naming research answers these and other important questions.

Appropriate naming plays an important role in the consideration of products. Knowing what customers think of a specific name is the first step to successfully marketing your product or service.

We at AFI have a been associated with the christening of a number of leading brands.

Segmentation and Profiling Studies
Segmentation and Profiling is critical in targeting specific groups and understanding the purchase behaviour of those consumers who represent the greatest sales opportunities. Key groups can be identified, based on a number of different criteria including attitudes, psychographics, motivations and barriers, usage habits, loyalty, etc. Once the segments have been identified, analysis can be conducted to provide insight into the purchase behaviours and demographics of each group such as : 
Differentiating category / brand attitudes by various buyer groups to enhance the purchase behaviour information.

Providing key information needed to move light buyers to medium buyers and medium buyers to heavy buyers.
Providing the ability to understand multiple usage and how usage differs between buyer groups.

Media Research

Often interpreted as being synonymous with audience measurement, particularly in the case of newspapers and magazines, Media Research is much more than that.

Industrial Research

In this era of ever-increasing competition, managers do not have the time to focus effectively on each and every aspect of their business. This exactly explains why a sizeable chunk of most organizations' total expenditure is spent on outsourced services. One such area is business to business and industrial research, which is aimed at servicing the information needs of organizations interested in increasing their competitive advantage.

Ideally, it is not just about end consumer surveys. B2B and industrial research provides information pertaining to a whole gamut of activities in the value chain, including decisions flow right from raw material sourcing to manufacturing to distribution channel to end consumer in the B2B and industrial products and services. It is also about new technologies, sales prospecting, pricing, demand forecasting and exploring new market opportunities.

Corporate and Employee research

Corporate Image Studies
In today's world of keen competition, a company is evaluated not just by its products but to a great extent by the imagery it conjures. With the consumer becoming more educated, this aspect is gaining importance by the day.

Corporate image of a company is the sum total of its image among its various internal and external publics - consumers, employees, shareholders, suppliers and dealers, the financial community and even the government. The image of the company among industry federations and workers' unions etc is also important in understanding the equity of the company. A comprehensive Corporate Image study helps understand ones strengths and weaknesses as compared to the other corporates.

AFI has handled Corporate Image studies for a number of leading corporates in the country.