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Promotion Research
Promotion has been defined by many marketers as the most significant of the four Ps of marketing. A marketer may create a great product, price it reasonably enough and place it in outlets all over the country, but unless he has promoted it well, or in other words, created an awareness about all that he has done, the consumer would not even ask for it.
Promotion refers to all the non-advertising activities carried out to build awareness or a favourable image about a product or a service. Typically, promotions include exhibitions, trade fairs, contests and road shows. Promotion Research helps an organisation foresee the outcome of all such activities it wishes to undertake.
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